Why List With Scott
Not only do I have extensive local market knowledge, but your property will be immediately exposed to the hundreds of capable Park City buyers that read my BLOG. Combining my personal marketing efforts with the global reach of the Sotheby’s Brand will assure that your property is exposed to the largest group of qualified Park City Buyers.
Sellers receive several compelling benefits from the Sotheby’s International Realty® network, given that the market for properties is not only both local and national, but increasingly global. Through our broad-based marketing opportunities and international presence, we provide maximum exposure for our listings, reaching qualified buyers regardless of where they are based. This positions our listings in a heightened competitive environment, allowing our sellers to achieve the most favorable price.
From Los Angeles to London, our company’s unique attributes and advantages are the same:
- Preeminent expertise and branding in local markets
- Proven ability to sell properties in all price ranges
- Strong relationships, marketing opportunities and brand recognition in key markets around the world
- Access to extraordinary properties and assistance in all of the areas we serve
- The finest proprietary marketing materials
- An easy-to-use website with current details about our listings in all areas, and over 35 “top 10″ organic search engine rankings
- A comprehensive online listing distribution strategy featuring websites such as sothebysrealty.com, sothebys.com, WSJ.com, NYT.com, IHT.com, Openhouse.com, Trulia.com, Frontdoor.com and others in addition to summitsothebysrealty.com and our agent web sites
- An association and marketing relationship with Sotheby’s, an internationally recognized expert in the valuation and sale of precious objects
- The top rated real estate company according to the 2008 Luxury Brand Status Index published by the Luxury Institute
- A commitment to giving back, most notably through our company-wide support of Conservation International
- A history of exceeding the expectations of the world’s most discerning buyers and sellers
An Unparalleled Reach. Eighty-nine percent of buyers start their real estate search online* so the plan to sell your home must include proper internet exposure. Our approach is to utilize web sites beyond SothebysRealty.com and SummitSothebysRealty.com in an effort to target buyers on the web. Property distribution channels were conceived after conducting research to identify lifestyle, activity and points of interest web sites where prospective buyers gather real estate information and visit frequently during their home search.
*National Association of Realtors Profile of Home Buyers & Sellers
Summit Sotheby’s International Realty is the only Park City Real Estate Firm that enhances all listings. Realtor.com receives more than six million unique visitors per month, making it the most visited real estate site. Buyers and sellers spend three times longer on realtor.com than any other real estate site. Summit Sotheby’s International Realty has an enhanced presence on each or our listings. Each listing has up to 25 property photos, motion tour links, a property headline, detailed property information, company branding and agent information.
Summit Sotheby’s International Realty is the only firm in Park City and Salt Lake City that features their listings on LuxuryRealEstate.com. LuxuryRealEstate.com is the most-viewed luxury real estate website in the world and receives more than 3.5 million page views per month. LuxuryRealEstate.com showcases more homes over $1,000,000 USD than any other website and shows 60,000 luxury properties with an average price of $2,500,000 USD. It has earned the honor of being named “Forbes Favorite” for several years. It has also been ranked by high-net-worth U.S. consumers as “Best Website,” according to the Luxury Institute LLC, an independent research firm. LuxuryRealEstate.com ranks #1 for organic Google search results for key phrases: “luxury real estate”, “million dollar homes”, “luxury developments”, and many more.
The way your home is presented determines showings it receives. Over 98% of homebuyers ranked photography as the most important feature on a real estate website. The hallmark of our success to market your home is our ability to create an extraordinary real estate web site experience. Your home will be featured on SothebysRealty.com utilizing the highest quality photography and online technology available today. SothebysRealty.com offers an immersive photography slide show allowing homebuyers to zoom in on ornate details or expand to full screen on 20 high resolution photographs.
Unrivaled Access to qualified people. We understand the unique value of your home and will develop a marketing plan that will provide the attention and exposure it deserves. One of our first initiatives will be to create a compelling professional marketing brochure printed on heavy cardstock paper. By combining professional photography and attention getting narrative details, your home’s brochure will act as an essential tool in attracting qualified buyers locally, nationally and globally. Our distinctive marketing process provides advantages for our clients that cannot be duplicated.
Sotheby’s International Realty Offices & Sotheby’s Auction House eGallery is a real time, dynamic property slide show designed to provide immediate worldwide reach for your home. Exclusively presented on plasma screen televisions in Sotheby’s International Realty offices and Sotheby’s Auction House locations around the world, eGallery’s world-class innovation allows us to uniquely showcase your property like no other company can.
Produced by Summit Sotheby’s International Realty and distributed throughout Park City, Heber City and Salt Lake City. Our approach to successful marketing consists of multiple channels to your property for the most exposure. The Collections magazine is published twice a year in December and July and reaches a wide audience of home buyers who bear the greatest purchase intent found within this market. With distribution covering Park City, Salt Lake City and Heber City, Summit Sotheby’s International Realty offers your home to locals as well as tourists. Each property featured in the Collections magazine has been hand selected so that it can carefully compliment the other remarkable listings found in this exclusive selection.
With Facebook.com having more than 400 million active users, of which 70% reside outside the Unites States*, it is crucial that we employ social media efforts where appropriate to help drive awareness of your home. Facebook.com/sothebysrealty is an extension of the brand’s less is more philosophy, communicating lifestyle, extraordinary property and an outstanding network. SothebysRealty, our twitter account, allows hundreds of people and organizations to follow and receive updates on the latest news and information within the Sotheby’s International Realty network. Prospective buyers gather a wealth of information on these social networking sites, which is why we place great effort into gaining presence within these unique personal and professional communication tools.
We respond to all inquiries in 10 minutes or less. On average, 90 percent of home buyers feel an agent’s response time is very important – second only to their knowledge of the buying process*. Response time to buyer inquiries is greatly enhanced given our firm participates in LeadRouter. Buyers interested in your home reaching out via the internet, phone or by visiting our office will be immediately connected to me at any time of the day, even after normal business hours which means we can save valuable time and drive interest to your home quickly.
*National Association of Realtors® Profile of Home Buyers & Sellers